THE INTERVIEW: Black Boy Wears gradually penetrating the Urban Fashion Lifestyle in Nigeria
Black Boy Urban Fashion Lifestyle in Nigeria interview is Aftermath of our first interview, the quest for the next interview landed us onto BLACK BOY wears, a brand that is gradually penetrating the Urban Lifestyle in Nigeria.
I was able to get the rare chance of interviewing one of the Board members of the brand, Mr. Alex alias Yolex.
LETS GET TO KNOW THE FAST GROWING URBAN FASHION BRAND, BLACK BOY
WHEN DID THE BUSINESS START?
Black Boy Started in 2017 by @yolex_Blackboy, @vitiyabish and @officialitse
Its was incorporated with the assistance of design guru Tunchi and ace producer mackzimux to make a bigger brand
WHAT MAKES THE BRAND STAND OUT AMONGST OTHER BRAND PORTRAYING THE SAME PRODUCT OR IN THE SAME INDUSTRY?
The brand has made improvements in terms of it logo and other attributes. The simplicity of the design and the resounding image pushed by the team has made it easy to relate with by the teenage and youthful persons.
Also considering the fact that the target for the brand is mostly youth the pricing has been made moderate and pocket friendly to reach a bigger spec
WHAT KEEPS THE BRAND MOVING?
Basically its a brand started by a group of friends that are dedicated to telling the urban African story through fashion.
Its beyond fashion it’s a culture and is moving fast from the western edges to the north and the rest of the country
Major motivations are brands like off white and pirex
Where do you see Black Boy in the nearby future ? Like in 5 years time
We intend to be a house hold name, to sell to wider range of market, to be recognized as a premium clothing brand
that is taking Africa and the Afrocentric/urban fashion to the world
Black Boy Urban Fashion Lifestyle in Nigeria